YoYo Games today announces that it has revolutionized the relationship between service providers and game developers by integrating an unprecedented number of monetization and analytics services into GameMaker: Studio, its cross-platform games development environment. Developers using GameMaker: Studio will now be able to access services directly from GameMaker: Studio’s user interface, choose and deploy a monetization strategy and then export a game for publishing to worldwide “app stores,” making the process of monetizing games more accessible, efficient and scalable than ever before. The free services upgrade will be available in GameMaker: Studio’s 1.1 Update coming September 2012. This developer services functionality is being demonstrated for the first time, at The Game Developers Conference Europe August 13 and 14 at YoYo Games’ booth, No. 160.

“The challenge associated with monetizing games is one of the biggest concerns facing developers,” said Sandy Duncan, chief executive officer at YoYo Games. “In GameMaker: Studio, we’ve removed the technical limitations so that games developers can focus on creating great games and selecting the best monetization strategy, with no additional resources required. It’s a win-win situation for developers as well as service providers who now have access to GameMaker: Studio’s large and rapidly growing community and the treasure trove of new intellectual properties they are creating.”

The extensibility of GameMaker: Studio makes it highly adaptable and easy for the team at YoYo Games to integrate with complex services from a wide range of providers. Services integrated into GameMaker: Studio include:

• AdColony (www.adcolony.com);
• AdMob (www.admob.com);
• Google Analytics (www.google.com/analytics);
• Google Play Licensing (developer.android.com/guide/google/play/licensing/index.html);
• iAds (advertising.apple.com) and (https://developer.apple.com/iad/);
• MoPub (www.mopub.com); and
• SupersonicAds (www.supersonicads.com).

Additional services integrations are underway and will be announced in September with GameMaker: Studio’s Update 1.1. YoYo Games will add services to GameMaker: Studio on an on-going basis and make them available in future updates.

“The integration of MoPub Marketplace into GameMaker: Studio is ground breaking in that it gives thousands of developers easy access to the critical resources needed to successfully monetize their apps,” said Jim Payne, CEO and co-founder of MoPub. “Our real time bidding exchange and scalable ad serving platform is designed to give publishers the ultimate in control and transparency while tapping into new sources of demand which can ultimately result in more ad revenue from games.”

GameMaker: Studio has been developed with usability and efficiency at its core, allowing developers to create games in a single code base and then export and run them natively on multiple formats including HTML5, Facebook, Android, iOS, Windows and OSX. GameMaker: Studio offers a powerful, yet simple to use drag-and-drop integrated development environment with a built-in games-oriented scripting language that considerably increases games development productivity. GameMaker: Studio is a best-of-breed platform that caters to entry-level novices and seasoned game development professionals equally.

GameMaker: Studio is available at www.yoyogames.com/gamemaker/studio.

YoYo Games today announces the availability of nine new games for NOOK, created with its GameMaker: Studio cross-platform games development technology, on Barnes & Noble’s NOOK Store. GameMaker: Studio, launched in May, allows developers to create games in a single code base and then export and run them on NOOK. YoYo games used this innovative technology to publish nine new games on NOOK Apps™, including “Froad,” “Pollushot,” and “Reflexions,” with plans to roll out more in the coming months. All nine titles are available for immediate download on Barnes & Noble’s award-winning NOOK Tablet^™ and NOOK Color^™ for just 99 cents each.

“We are thrilled to be introducing such a large selection of games to NOOK owners and showing developers how easy it can be to publish to NOOK once they’ve created games with GameMaker: Studio,” said Stuart Poole, head of publishing at YoYo Games. “From family-friendly titles like ‘Froad,’ to the gravity defying technical marvel ‘They Need to Be Fed,” we are offering a highly entertaining gaming experience for all NOOK owners to engage in and enjoy.”

“YoYo Games’ GameMaker: Studio technology provides even more opportunities for third-party games developers to reach millions of NOOK customers quickly and easily with high-quality apps,” said Claudia Romanini, Director of Developer Relations at Barnes & Noble. “YoYo Games is showing how easy it can be for developers to create great games and then leverage our platform to significantly expand the audience and revenue potential.”

Games now available on NOOK include:

Froad

Froad is a family-friendly game featuring a little character that’s a mix between a frog and a toad. Players need to help Froad lash his tongue to catch his favorite bugs and avoid the bees in this simple yet addictive single tap game.  Froad features more than 60 achievements to unlock and six leader boards.

Pollushot

In the polluted, arcade-style worlds of “Pollushot” the sling shot control system and unique arcade style require players to catch the debris that falls from their ships, and then use it against their enemies to break their defenses. The more ships destroyed, the higher the score.  

Reflexions

“Reflexions” is a beautiful and highly addictive neon puzzle game.  In “Reflexions,” players rotate mirrors to reflect a ball of light around each level, avoiding obstacles while collecting diamonds to unlock the exit. “Reflexions” features 40 levels spanning four worlds, simple single click controls and 20 achievements to unlock.

Simply Minesweeper

“Simply Minesweeper” features eight levels of difficulty ranging from ‘easy’ to ‘nuclear,’ more than 30 achievements to unlock, eight leader boards to climb and a custom game mode. Newcomers and veterans alike will find themselves at home with this beautiful rendition of the classic Minesweeper.

Simply Solitaire Pro

With its natural card layout, feature rich content and polished visual style, Simply Solitaire Pro is the only solitaire game you need. Simply Solitaire Pro is a highly customizable game with unique card backs and backgrounds, adjustable deck position and rotatable screen orientation giving players the opportunity to play solitaire how they choose.

Simply Word Search

Players have access to more than 40 categories in “Simply Word Search,” YoYo Games’ take on the favorite puzzle game. With two game modes to play, Simply Word Search offers players a polished and content rich experience.

Skydiver Drop Zone

This sequel to Skydiver Mach II will test your nerves in this simple yet addictive split second reaction game. Tap and hold to free fall, release as close to the line as you dare and then guide your Skydiver into the drop zone. The closer to the line you release, the more points players earn.

Sync Simple

Set your pulse racing with this simple yet highly addictive retro space shooter featuring hypnotic visuals, vibrant levels and hypnotic beats. Sync Simple will have you hooked to your high score as you synchronize your guns with the increasing flow of aliens invading your screen. Sync Simple features 3 control modes: tap, tilt and slide.

They Need To Be Fed

Players need to feed the monsters in this beautiful 360-degree gravity-based platformer by running and jumping through 11 crazy worlds, avoiding many dangers and collecting the diamonds. This media darling features more than 80 levels to complete and 36 achievements to unlock.

All of YoYo Games’ titles are 99 cents on the NOOK Store.

GameMaker: Studio is available now at www.yoyogames.com/gamemaker/studio.